Research isn't just for scientists. Hair, Page & Brunsveld's Essentials of Business Research Methods, 4th Edition, shows how managers turn data into decisions. Master research design, sampling, data analysis, and research ethics with a single continuing case study.
Quantitative Research
Creswell and Creswell's sixth edition of Research Design compares quantitative, qualitative, and mixed methods approaches. It traces how each method shapes the research process from problem statement to data collection, analysis, and final representation.