Below you will find the 2024 AJG ranking of 78 Marketing journals. The list is drawn from the Chartered ABS Academic Journal Guide 2024, published by the Chartered Association of Business Schools (formerly the ABS Journal Ranking).
Each entry carries the AJG 2024 grade, the previous 2021 grade, and a set of bibliometric indicators — CiteScore rank, SNIP, SJR, JIF, SDG content, international co-authorship, academic–non-academic collaboration, and policy citations.
To understand how the grades were determined, the official Chartered ABS Academic Journal Guide explains the assessment process and criteria used.
Seventy-eight journals classified by the Chartered Association of Business Schools as Marketing titles in the 2024 Academic Journal Guide.
Part of the AJG 2024 series. The Academic Journal Guide is one of the reference national rankings for UK business schools; Marketing is one of its subject fields, and other fields are published separately.
Peer-review plus bibliometrics. Grades combine editorial peer review with citation indicators such as CiteScore, SNIP, SJR and JIF. The AJG 2021 column shows how grades have moved since the previous edition.
— AJG grade definitions
How to read the table: sort by the AJG 2024 grade to see the distribution, or search for a specific journal. Publisher, both ISSNs (print and electronic) and a full column of bibliometric indicators are provided for disambiguation and context. The AJG grade reflects expert judgement of a journal’s standing; the citation indicators alongside show how that judgement sits against measured impact.
The full methodology behind the grades — editorial board scrutiny, peer review, and citation analysis — was detailed in the Authoritative Guideline post.
4* is the highest tier, followed by 4, 3, 2 and 1. The scale is ordinal: each step marks a lower AJG classification, built on editorial peer review and citation analysis rather than a single composite score.
Distribution in this list. Of the 78 Marketing titles, six sit at 4*, two at 4, twelve at 3, nineteen at 2, and thirty-nine at 1. The bulk of the field sits in tier 1.
Not a rank. Journals within the same grade are not ordered against each other by the AJG. Alphabetical order is used here only as a tiebreaker.
The top two tiers. Journals here are treated as world-leading or excellent outlets within the UK evaluation framework.
8 journals in this list sit in tiers 4* and 4.
Middle tiers. Journals here are recognised as established outlets with strong reputations in Marketing and adjacent subfields.
31 journals in this list sit in tiers 3 and 2.
Entry and emerging tier. Journals here are recognised specialist outlets or newer titles still establishing their reputation.
39 journals in this list sit in tier 1.
A caution: the AJG is a UK-centred framework. Comparisons with other national lists — the FNEGE in France, ABDC in Australia, VHB in the German-speaking world, or SJR internationally — will not map one-to-one. The Authoritative Guideline post explains how the committee process differs.
Data source. The Academic Journal Guide 2024, published by the Chartered Association of Business Schools (CABS). The AJG 2024 edition is the version reproduced here.
Peer review + bibliometrics. Journals are reviewed by subject experts and editorial board scrutiny, then cross-checked against Scopus/Clarivate citation metrics — CiteScore, SNIP, SJR, JIF — plus SDG, co-authorship, academic–non-academic collaboration and policy-citation indicators.
Coverage. Only the Marketing subfield is included in this list. The AJG classifies journals by discipline, and each discipline is published as a separate list.
78 Marketing journals with AJG 2024 grade, 2021 grade, CiteScore rank, SNIP, SJR, JIF, SDG%, Int’l%, A-N-A% and Policy.
The AJG 2024 edition as published by CABS.
Other AJG fields — Accounting & Finance, Economics & Business History, Operations & Technology Management, Organizational Psychology, Information Systems, Entrepreneurship & Innovation, Organization Management & Strategy, International Business & Area Studies — published as separate lists.
Sub-field rankings beyond Marketing (e.g. Consumer Behaviour, Retailing, Advertising) that the AJG does not publish as separate lists.
For the methodology behind the grades — editorial board review, peer review, and citation analysis — see the Authoritative Guideline post, and the official Chartered ABS Academic Journal Guide page.
Marketing is one subject field of the Academic Journal Guide. The other fields have been covered in previous Business Science Daily posts and can be found via the links below.
Each instalment follows the same construction: one subject field, the same core columns (title, grade, bibliometric indicators) and the same search-and-filter interface.
Marketing — this ranking, 78 journals.
Accounting & Finance
Economics & Business History
Operations & Technology Management
Organizational Psychology
Information Systems
Entrepreneurship & Innovation
Organization, Management & Strategy
International Business & Area Studies
The Authoritative Guideline post explains the AJG’s assessment process and criteria in detail.
The official Chartered ABS Academic Journal Guide page carries the current edition.
If you are looking for other business and management journal rankings — such as the CABS Academic Journal Guide, the ABDC Journal Quality List, or the SCImago Journal Rank (SJR) — you can find them via the links below.
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